Entertainment
Apple has become the most valuable brand in the world for the second year in a row
According to the annual Brand Finance Global 500 survey, Apple has become the world's most valuable brand for the second year.
The value of the Apple brand increased by 11% in one year to 574.5 billion dollars. The second place in the rating was again occupied by Microsoft, which showed a 35% increase (up to $461.1 billion); the third place was Google, with a 24% increase (up to $413 billion); the fourth place was Amazon, with a 15% increase (up to 356.4 billion dollars).
Samsung ($110.6 billion), TikTok ($105.8 billion), Facebook, and Nvidia ($87.9 billion) are also in the top ten most valuable brands.
Toyota became the leader among Japanese brands, taking 18th place ($64.7 billion). The top 500 included 193 American brands.
According to Brand Finance, the total value of the world's 500 most valuable brands increased by 10% over the past year, reaching almost 9.5 trillion dollars. More than 175 thousand people participated in the survey.
