World

Google and Facebook have lost their lead in the US Internet advertising market

Citing analysts, the Financial Times newspaper reported on Friday that Alphabet (Google) and Meta (Facebook) had lost their dominance in the digital advertising market due to growing competition from Amazon, TikTok, Microsoft, and Apple.

According to the research company "Insider Intelligence," the share of Meta and Alphabet's advertising revenues in the US will decrease by 2.5% this year and makeup 48.4%.

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